Kurti Fabric Is a Metreage Question Before It Is a Design Question: What the Panel Decides
A boutique owner once worked out at this counter that she had been losing money on her best-selling kurti line for eleven...
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PGF Fabric For Boutique: Wholesale Fabric Insights for Boutiques and Labels
Sourcing notes from our wholesale floor: what boutiques are reordering, how to plan season stock, MOQ and pricing basics and how to cut sampling costs. Written for boutique owners, labels and designers.
Floral Is a Rotation Category, Not a Stock Category: Buying Depth on a Motif That Dates
A buyer from a Karol Bagh boutique came back to the counter in March with eleven pieces of floral she had taken...
Why a Check Punishes Cloth That a Floral Forgives: Buying Geometric Fabric for the Cutting Table
The same thaan can be perfect for one boutique buyer and unusable for the next, with nothing changed except the motif printed...
Coloured Crepe Is Sold as Cloth but Bought as Colour: How to Judge a Plain Shade Before You Book It
A Chandni Chowk boutique once sent back four hundred metres of perfectly sound crepe because two rolls out of five read a...
Lehenga Fabric Is Bought by Ghera, Not by the Metre: The Panel Maths Boutiques Get Wrong
A designer in Chhatarpur asked for a rate on a lehenga cloth, got a per metre figure, quoted her customer from it,...
Fancy Knits for Ethnic Wear: Why the Roll You Booked Is Not the Metreage You Cut
A boutique from Shahpur Jat booked eight rolls of a textured knit in July, cut the size run in August, then came...
3D Work Fabric Wholesale: Stand-Off Height and Crush
A label in Chhatarpur once accepted a 3D flower lot on the counter, then called us four days later to say the...
Hand Block Print Fabric Wholesale: Count Blocks, Not Metres
A buyer from Lajpat Nagar stood at our counter last spring with two block prints in front of her and one question....
Silk Dupion Fabric Wholesale: Slub Count and Water Marks
Two winters ago a label in Shahpur Jat sent back a set of twelve jackets, all cut from one piece of dupion,...
Tissue Jacquard Fabric Wholesale: Heat and Slippage
A tailor in Chandni Chowk rang me in March, furious, holding forty metres of tissue jacquard he had cut into blouse pieces...
Printed Crepe Fabric Wholesale: Ink Sits On The Peaks
A kurti label in Gandhi Nagar sent back nine hundred metres in July. Their complaint was that the cloth had faded in...
Silk Jacquard Fabric Wholesale: Two Yarns, Two Fibres
A boutique owner in Lajpat Nagar brought me a bill last month and asked why the same design had cost her three...
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