PGF Insider Stories

The Bulk Buyer's Guide to Chanderi Fabric Wholesale

A reseller once showed me a bill for forty metres of what the seller had written as chanderi. The rate was Rs 62. She wanted to know why her customers were returning the dupattas saying the fabri...

The Bulk Buyer's Guide to Printed Georgette Satin Fabric Wholesale

A boutique buyer came back to my counter last season holding two saree pieces cut from what she believed was the same design. Same floral. Same colourway on the swatch card. On one piece the prin...

The Bulk Buyer's Guide to Armani Satin Fabric Wholesale

Every satin on the counter looks the same under shop lights. That is the trap. A buyer picks up two rolls at Rs 160 and Rs 240, sees the same shine, takes the cheaper one and then spends the seas...

The Bulk Buyer's Guide to Upada Silk Fabric Wholesale

Upada is the fabric that quietly carries half the lehenga counters in the market. It looks expensive on the roll, it takes a zari butti beautifully and it holds flare without lining fighting it. ...

The Boutique Buyer's Guide to Printed Rayon Fabric Wholesale

Rayon is the fabric that makes and breaks a summer kurti label. It drapes like nothing else at its price, it takes a print beautifully and it moves in volume when the print is right. It also blee...

The Boutique Buyer's Guide to Printed Linen Fabric Wholesale

Every summer the same order lands on the counter. A boutique wants "pure printed linen" for a kurti line, at a rate that pure linen has never once sold for. That gap between what buyers ask for a...

Printed Cotton Fabric Wholesale: A Counter Head's Buying Guide

Printed cotton is the fabric that pays your rent between wedding seasons. It moves all year, it stitches into everything from a college kurti to an office suit and every boutique needs it on the ...

Dyeable Chanderi Fabric Wholesale: A Counter Head's Buying Guide

Most buyers walk in asking for chanderi in a fixed colour. The smarter ones ask for it plain. Dyeable chanderi arrives off-white, almost dull, so half the first-time buyers frown at it. Then you ...

Inside the Cotton Embroidery Trade: A Wholesale Buying Guide

Cotton embroidery is the fabric buyers judge back to front. They fall for the thread work on the face then never turn the roll over to read the base. Six months later a customer washes the kurti,...

Inside the Silk Fabric Trade: A Wholesale Buying Guide

Silk is the fabric most new buyers overpay for. Two rolls sit on the counter. Both feel smooth. Both catch the tube light. One is pure silk that ages soft for years. The other is art silk woven o...